The Market:
Over the past year, Web traffic has grown by 300% (Jupiter Media Metrix).
Users in the U.S. alone are projected to increase from 157.6 million (55% of U.S. population) in
    2002 to 210.8 million users (71% of U.S. population) in 2006.

The Growth:
U.S. online retail sales are projected to increase 272.6% from $47.8 billion in 2002 to $130.3
    billion in 2006.

The Volume:
An estimated 625 million searches are conducted daily, 4 times the 1998 volume
    (Cyveillance).Online searches are the most widely used method of attracting traffic to a
    Website.
90% of searches are performed through the top 10 search engines:
85% of Web users use search engines to find solutions and vendors.
Only the Top 30 search results will ever generate any significant traffic.
The first 10 search results receive 70% - 83% of user click-through.

7 largest search engines
1. Google 55.2%
2. Yahoo 21.7%
3. MSN Search 9.6%
4. AOL Search 3.8%
5. Terra Lycos 2.6%
6. AltaVista 2.2%
7. Ask Jeeves 1.5%

Source:
http://www.onestat.com/html/aboutus_pressbox21.html

MSN Demographics

Gender
41.6% are men
58.5% are women

Age
35.6% are 18-34
73.4% are 25-54
13.8% are 55+

Household Income
63.4% are $50K+
39.7% are $75K+

Education and Occupation
49.2% have graduated college or higher
29.5% are professional/managerial

Marital Status
64% are married
47.9% have children

Online Usage
85.7% have been on the Web longer that 3 years

Online Shopping
93.3% have shopped online in the past 6 months
80.6% have purchased online in the past 6 months

Source:
http://advantage.msn.com/msnsites/msnindividualsite.asp?showmore=true&siteid=siteid78

Ask Jeeves Demographics

Unique Users
Ask.com 11.75 million/month
Ask Keyword Network 50.59 million/month

Monthly Queries
Ask.com 121.4 million/month
Ask Keyword Network 342.6 million/month

Top Search Categories
Ed/Ref Topics 20.4%
Travel 15.5%
Shopping 11.2%
Entertainment 10.5%
Technology 9.9%
Health 9.2%
News 3.1%
Home/Garden 2.9%
Kids 2.9%
B2B 2.7%
Automotive 2.6%
Finance 2.7%
Real Estate 1.2%
Food/Beverage 1.1%
Telecommunications 1.0%
Gambling 0.4%
Mature Content 0.4%

Gender
Male 42%
Female 58%

Age
2-17 18.8%
18-24 6.5%
25-34 15.6%
35-54 46.9%
55+ 12.3%

Income
0-24,999 6.4%
25-49,999 27.8%
50-74,999 28.3%
75-99,999 12.5%
100-149,000 12.5%
150,000+ 5.6%

Source:
http://sp.ask.com/docs/advertise/keymet.html

AOL Demographics

35 million members worldwide
2.7 million peak simultaneous users
400 million e-mails sent and received daily
13.4 billion Web URLs served daily
70 minutes online per member daily
More than 2.1 billion instant messages sent daily across the AOL network

Gender
Male: 43%
Female: 57%

Marital Status
Single: 38%
Married: 62%

Education
College Grad: + 51%

Age Composition
18-24: 15%
25-34: 18%
35-44: 25%
45-54: 24%
55-64: 12%
65+: 7%

Household Income
$50k+: 63%
$75k+: 40%
$100k+: 23%

Occupation
Professional/Managerial: 30%
Self-employed: 11%

Source:
http://www.aolyellowpages.com/advertisers/1/H_why_demog_aol.htm

Google Demographics

Gender
Male (51%)
Female (49%)

Education
59% have at least completed college

Income
average income is $77,000

Google Users are Savvy Users
Online experience of 4+ years (73%)
Online everyday (54%)
Online shopping in the last 6 months (92%)
Online purchase in the last 6 months (80%)
Any broadband connection (45%)

Source:
http://www.google.com/ads/stats.html

Netscape Demographics

Usage
20.5 million unique users/month
17% reach on the World Wide Web
34% of users are utilizing a broadband connection
Access from work outside the home: 57%

Gender
Male 46%
Female 54%

Average Income
$64,330

Average Age
43

Household Average
Married: 65%
Children in HH: 39%

Purchased online in last 6 months: 74%

Source:
http://www.aolyellowpages.com/advertisers/public/P_why_demog_netscape.htm

General Search Engine Demographics

Share of Worldwide and U.S. Consumer Searches

Worldwide English-Speaking

Google 33%
Yahoo! 24%
MSN 19%
AOL 12%

United States

Google 23%
Yahoo! 26%
MSN 17%
AOL 20%

Average Weekly Searches Per Searcher

Doggpile 5.0
Google 9.4
Ask Jeeves 4.4
AltaVista 4.8
AOL 7.9
MSN 4.9
Yahoo! 7.1
Lycos 2.8
Netscape 4.2

Average Search Query Length

Sources:
http://www.clickz.com/search/opt/article.php/1464891
http://www.marketingwonk.com/archives/2003/07/31/at_jupiter_search_by_the_numbers/

Average Visitor-to-Searcher Conversion Rate
Four Weeks Ending January 26, 2003

Source: http://www.comscore.com/press/release.asp?id=325

Internet Usage Surpasses TV For Teens

(1) 16.7 hours online (excluding email)
(2) 13.6 hours watching TV
(3) 12 hours listening to the radio
(4) 7.7 hours talking on the phone
(5) Six hours reading books and magazines

The teen market is huge bringing in billions of
dollars a year. This is the next generation folks.
Tap into the market now and reap the benefits. Teens
influence all levels of commerce, advertising, and
often set the latest trends.

Source:
http://docs.yahoo.com/docs/pr/release1107.html

The most popular browsers

1. Microsoft IE 6.0 66.3%
2. Microsoft IE 5.5 14.5%
3. Microsoft IE 5.0 12.7%
4. Mozilla 1.6%
5. Microsoft IE 4.0 0.8%
6. Netscape Nav. 4 0.6%
7. Opera 6.0 0.6%

Source:
http://www.onestat.com/html/aboutus_pressbox23.html

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